Médoc Atlantique Tourisme communication highlights

A tourist destination cannot be decreed, and a destination brand even less so. That’s why, through a brand platform process, the Tourist Office has been working on the positioning and image of the destination. A working group of around twenty people (residents, elected representatives, the Médoc Atlantique Tourisme team, socio-professionals) met several times to clearly and explicitly determine what makes the destination unique, what characterises it and what distinguishes it in its very essence. The brand platform defines the invariant, fundamental and structuring elements of the Médoc Atlantique territory’s identity.

With its 13 communes, its assets and its countless riches, the Médoc Atlantique destination is rooted in a desire to assert a common, shared identity. In marketing, a brand is a concept open to countless interpretations, images and connotations depending on the internal parameters of the brand’s stakeholders, as well as the external influences inherent in consumers.

Because a tourist destination is consumed and appreciated through enriching and unique experiences, alone, with family or as a tribe, depending on the weather, events, seasons and opportunities, rational or otherwise. The aim of the Médoc Atlantique Tourisme – L’Eden Aquitain destination brand is to establish a common language to enhance the attractiveness of the region. It is therefore the fruit of rigorous work involving elected representatives, local stakeholders and Tourist Office staff. Its quintessence lies in its appropriation and use by all.

It expresses what is deepest in us, what makes us who we are.

Brand Guide – Médoc Atlantique Tourisme

Médoc Atlantique on social networks

The Médoc Atlantique Tourist Office is present on Facebook, Instagram, TikTok, LinkedIn and Youtube.

Facebook through a landing page Médoc Atlantique Tourisme and 9 station pages : 

▪️Carcans-Maubuisson

▪️Grayan-et-l’Hôpital

▪️Hourtin

▪️Lacanau

▪️Le Verdon-sur-mer

▪️Saint Vivien de Médoc

▪️Soulac-sur-Mer

▪️Naujac-Sur-Mer

But also on 4 other social networks through a destination account :

▪️Instagram

▪️TikTok 

▪️LinkedIn 

▪️Youtube

Press

The Médoc Atlantique Tourist Office organises and co-organises press events throughout the destination alongside its institutional partners:

▪️Atout France,

▪️Comité Régional du Tourisme

▪️Agence de Développement Touristique

▪️Contrat de Destination Côte Atlantique

▪️Contrat de Destination Bordeaux

Aware of the importance of visibility for the destination brand on the various networks, the team supports and assists socio-professionals wishing to organise targeted press events.

Press kit 2026