Who are we ?

The assets of Médoc Atlantique

 13 cities – 124 km of beaches – 400 km of cycle paths

 2 nature reserves – 2 UNESCO-listed sites

 The largest freshwater lake in France at Hourtin-Carcans

 189,000 tourist beds

Organisation of the destination

In January 2017, the two communities of communes of Lacs Médocains and Pointe du Médoc merged to form a single community under the name Médoc Atlantique.

The Médoc Atlantique Tourist Office is the result of this merger. It has been set up as a Public Industrial and Commercial Establishment (EPIC). Until 2016, there were two Tourist Offices in the Médoc Atlantique area (Soulac-sur-Mer and Médoc Océan, comprising the towns of Lacanau, Carcans-Maubuisson and Hourtin):

 Le-Verdon-sur-mer and Grayan-et-l’Hôpital had local Tourist Offices,

 Saint-Vivien-de-Médoc was an association

 6 communes (Talais, Vensac, Naujac-sur-Mer, Jau-Dignac-et-Loirac, Queyrac and Valeyrac) did not have Tourist Offices.

From now on, the Tourist Office’s perimeter will include these thirteen communes.

The Tourist Office Management Committee has thirty-nine members (nineteen elected representatives and twenty socio-professionals and qualified individuals), a Chairman (Laurent Peyrondet) and a Vice-Chairman (Marie-Dominique Dubourg).

In total, the Tourist Office has seven tourist reception areas and a team of twenty-one permanent staff. The general organisation tends to centralise activity – outside the tourist season – in three centres: the EPIC headquarters in Lacanau-Océan and Soulac-sur-Mer.

A strong brand

The aim of the “Médoc Atlantique Tourisme” destination brand is to establish a common language to enhance the attractiveness of the region. It is the result of rigorous work involving elected representatives, local stakeholders and the Tourist Office teams. Its quintessence lies in its appropriation and use by all.

Reworked in 2022 to better express what’s deepest in us, what makes the region what it is, the brand was completed with the baseline “L’Eden Aquitain“.

Did you notice that the Médoc Atlantique Tourisme area is identified in our logo?

To find out more about our brand, visit our Brand Guide !

Policy of excellence

Category I classification

The Médoc Atlantique Tourist Office was classified as Category 1 by prefectural decree for the first time in 2017; this classification was renewed on 9 August 2022 for five years.

Following the initial classification, the Tourist Office teams implemented a quality initiative which resulted in the award of the Qualité Tourisme™ label in July 2018. This was renewed on 12 June 2023 with a compliance rate of 96.22%.

The evolution of the Qualité Tourisme™ brand towards the Destination d’Excellence label has prompted the Tourist Office to structure its CSR policy.

A website dedicated to presenting these initiatives (objectives, Quality & CSR strategy) is available.

Label Destination of Excellence

In 2026, Médoc Atlantique Tourisme was awarded the national ‘Destination d’Excellence’ quality label in recognition of its commitment to quality hospitality, the continuous improvement of its services and the development of more environmentally friendly practices.

With this award, Médoc Atlantique Tourisme once again reaffirms its commitments to its customers :

▪️help you discover a unique destination: the Médoc Atlantique, by sharing current tips and secrets

▪️propose is a place of welcome, where the emphasis is on sound advice and human contact

▪️to be attentive to all your requests and queries, whatever the means by which customers contact us.

▪️answer to respond to customer requests as quickly as possible.

▪️control the language of our customers so that we can communicate together.

▪️guarantee the reliability and timeliness of information provided on the local tourist offer.

▪️treat your opinions and complaints so that we can constantly improve.

▪️propose to provide a warm welcome throughout the destination, particularly at Tourist Office reception desks.

▪️learn to get to know our customers so that we can offer them a personalised service that suits them perfectly.

▪️make sure you have met the customer’s request.

▪️support customers during your stay.

▪️give make customers want to come back.

The award of the ‘Destination d’Excellence’ quality mark recognises the day-to-day commitment of the teams at Médoc Atlantique Tourisme and provides further encouragement to continue this momentum of progress in the service of the region’s visitors, residents and partners.

CSR commitments of the Tourist Office

As an employee of the Médoc Atlantique Tourist Office, I undertake to do the following in the course of my professional duties:

I help to create a supportive and respectful working environment by:
▪️being polite to my colleagues (saying hello and goodbye, etc.)
▪️showing an interest in my colleagues
▪️helping to integrate new staff members
▪️encouraging mutual support
▪️organising my work whilst taking account of the collective schedule (holiday requests, travel, remote working, etc.)
▪️making myself available for one-to-one discussions with other colleagues (monthly updates, etc.)
▪️sharing individual and collective successes
▪️dedicating time to training to adapt to technological innovations and the sharing of skills amongst colleagues
▪️Continue organising team-building events funded by the company (start of season, summer, end of season, Christmas, etc.)
▪️Respect shared spaces and their designated uses (kitchen, break room, etc.)

I am a true ambassador for the region:
▪️Stay constantly informed to offer advice
▪️Promote the region through its partners
▪️Try out partners’ activities to familiarise myself with them
▪️Market our partners’ activities or events
▪️Wear the work uniforms provided by the company when carrying out professional duties
▪️Prioritise purchasing from local suppliers for the Tourist Office’s professional events and day-to-day operations
▪️Meet the needs of local elected representatives

I avoid unnecessary energy consumption:
▪️switch off the lights as soon as I leave my desk
▪️switch off computers at the end of the day
▪️switch off screens (computers, TVs) when away from the desk and/or during breaks
▪️switch off power strips at the end of the day
▪️print only when necessary and in black and white (unless colour is essential for the document to be properly understood)
▪️take part in Data Day to reduce our digital footprint
▪️reduce the impact of our daily communications by prioritising Slack for short-lived information
▪️do not include your email signature in internal communications

I use heating and air conditioning responsibly:
▪️set the heating to a maximum of 21°C
▪️set the air conditioning to a maximum of 5°C below the outside temperature
▪️close doors and windows when using heating or air conditioning and switch them off at night

I adopt an eco-responsible approach in my professional activities:
▪️promote the sensible use of AI and prioritise bots over one-off queries
▪️group business travel within the region
▪️encourage sustainable transport for my own travel and in external communications with holidaymakers
▪️optimise print runs and ensure they are recycled
▪️promote good practices to holidaymakers and partners
▪️repair and reuse everyday items and tools
▪️monitor the actions taken to measure their impact and effectiveness (surveys, KPIs, statistics, etc.)

Find out about our CSR commitments